Escrito originalmente por FuNkY
que alguien traduzca que, Crystal Ball? pues creo que se refiere a bola de cristal... y supongo que hablando de prince, ya sabemos a que bola se refiere :cuñao :cuñao U ever saw a crystal ball? :cuñao
Me refiero a lo que ha puesto Siderious Nuncis
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que es esto:
The death of cool: Running on Empty
The world of modern entertainment and pop culture today es controlled, for the most part, by a handful of “multimedia” multinationals, which are no longer competing against each other for artistic merit, but for financial profit.
This world-wide competition of corporate giants has generated a whole industry of “consultants” and “cool hunters” who specialize in identifying new trends and providing their insight to their corporate clients, so that they, in turn, can capitalize on these trends as soon as they surface and before they fizzle out.
The trouble is that the methods employed by these “cool hunters” have become so intrusive and so connected to the actual world they are supposed to observe that the line between the observers and what’s being observed has become blurred. In other words, we have reached a point where the corporate machine is so well-oiled that, through its “market research” activities, customer surveys and “focus groups” of paid participants, it is actually in the process of creating the very trends that it is suppose to detect.
In popular culture and entertainment, the giant corporations are machines that have become so well-oiled that they are now RUNNIN ON EMPTY.
It is highly unlikely that the corporate “culture” will ever be smart enough to try and reach beyond the so-called “trends” that it is actually creating at the same time as it is observing them. And the reason for this is simple: it doesn’t need to. The corporate world is pretty content with a captive audience in which it can invest with the bullet-proof guarantee that it will get more than its money back.
By eliminating all artistic, ethical, philosophical, and emotional considerations from the way it operates, the corporate machine has achieved the economic Holy Grail of a sistem that feeds itself and doesn’t ask for more. And it seems that we have reached a point where, by commercializing the very act of commercializing itself (selling music that advertises clothes that advertises beverages that advertises movies that advertises music that…), they have succeeded in creating a sef-sufficient system with no escape where the escape itself is part of the system.
Except that no one can deny that there is still great music being made and making it thru this maze and managing to reach ears that have not yet been deafened.
No one can deny that there are still artist whose art manages to reach and touch an audience that is willing to do the work required to ACCESS and xperience this art. How is that possible?
The corporate machine has succeeded by forcing the human factor out of the equation. In their words, “they don’t call it human research or people research, they call it market research”. By creating trends instead of allowing them to surface, the corporate machine has complete control over the whole cycle of producing and consuming. It has managed to become quicker than time itself and created a situation that amounts to a cultural standstill.
What ut hasn’t done yet, however, is take control of our own free will. The corporate world knows what makes us consumers. But it has no idea of what make us human. It has no idea of what makes art art. It doesn’t know what an emotion actually is. It can copy it, mimic it, package it, sell it – but it cannot grasp it.
There are still true artist out there who share this intimate knowledge of what makes us what we are and, thru a single musical phrase or written sentence, can literally open worlds for us to xplore. And many people are persuaded that providing access to these artist and their art is something that is worth fighting for.
It requires patience. It can seem hopeless at times. But humanity knows how to surpass itself, and when it does – well, it’s freezer burn compared to cool.